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How to get the most out of local SEO

3 February 2025 by
How to get the most out of local SEO
Doorganiser, Magali Leys

In the digital age, the saying "location, location, location" has moved beyond just real estate and become a key principle in online marketing.

For businesses aiming to capture local clientele, a robust local SEO strategy isn’t just beneficial —it’s essential.

Table of content

  1. What is local SEO?
  2. Some numbers
  3. Why local SEO strategy matters
  4. Successful local SEO strategy for Google
    1. What to do in Google
    2. Optimise your website
    3. Social media
    4. Location citations & directory listings

What is local SEO?

Local SEO (Search Engine Optimization) is the practice of optimizing your online presence to attract more targeted customers from relevant local searches with your location listings. 
These searches occur on Google and other search engines, often by users looking for specific services or products within their geographic area.

A search for “coffee shops near me” or “best Italian restaurant in Rome” are typical local search queries.

Some numbers

to why local SEO matters.


86%

86% of people look up the location of a business on Google Maps. (i)

30%

Only 30% of marketers think AI will negatively impact organic search traffic in the next five years.(i)

30%

of all mobile searches are related to location. (i)

76%

A staggering 76% of consumers search for a local business on their mobile phone visit a related business within 24 hours. (i)

​Why a local SEO strategy matters

Enhanced online visibility in Google

Your business page accounts for 14% of your ranking power, so it’s important that you claim your business and get your information up to date. Keeping these listings up-to-date will enhance your ranking.

By optimizing for local search, your business can secure a prime position on Google search results and Google Maps. This heightened visibility allows your business to stand out above competitors, making it easier for potential customers to discover you when they search for your products or services in your area.

Targeted traffic

Local SEO attracts customers primed for action. By honing in on local search optimisation, you draw in a stream of highly relevant and motivated visitors who are more likely to convert into actual customers.

​Successful local SEO strategy for Google

What to do in Google

  • Claim, verify or create your Google Business Profile (GBP) listing.
  • Keep your profile updated
  • Encourage reviews

Want to get more out of your Google business profile?

 Optimise your website

  • Create specific shop pages. Do not just use overview pages. Use these links in your business listings.
  • User-friendly features like "Get directions" will guide your visitor to your doorstep. Make sure you direct immediately to your Google Business profile
  • Use local keywords in your content, meta descriptions and tags.
  • Create local content if useful and relevant.
  • Make sure your website is responsive: Google cares!
  • Fast loading times. Google cares about that one too.

Social media

  • Create local social profiles. They highlight your online presence, but make sure you can maintain them.
  • Engage locally. Participate in local discussions, use local hashtags, and collaborate with other local businesses on social media.

Location citations and directory listings

  • Ensure consistent Name, Address, Phone Number (NAP) across all online platforms. Inconsistent information can confuse customers and harm your local SEO efforts.
  • List on major directories. Apart from GBP, list your Business on Bing places, Apple maps and other industry-specific directories like TripAdvisor or Yelp.
  • Keep an overview on which platforms you are listed, to make sure you keep these directories accurate.