Skip to Content

How to link to your Google Business on maps

And send your customers to the right location.
31 January 2025 by
How to link to your Google Business on maps
Doorganiser, Magali Leys

Do you display an address on your website? 
Is that address clickable or does it include a "Get Directions" CTA (call-to-action)? 
Great!
But are you using the right link to drive customers to your location?

Many websites link to a generic Google Maps search query based on the address. But this is far from optimal. The best practice is to use a URL that directly opens your Google Business profile.

This ensures that customers see the correct information right away and allows you to track interactions via Google Business.

​

Why use a Google Business link?

  • You control the next page they see – When clicking for directions, you take users to your branded Google Business profile, creating a seamless journey for the customer.
  • Increased interaction with your Google Business profile – Users can quickly view photos, check your opening hours, or contact you directly.
  • Better tracking capabilities – Google Business Insights allows you to see how many people clicked through to your profile from your website. When you use just an address, you get no data on how many people used the navigation.

In these print screens you can see the difference on a search based address vs using a url linking to your Google Business profile.


How to create the correct URL?​

Use the following URL structure:

https://www.google.com/maps/search/?api=1&query={BUSINESS_NAME}%2C%20{STREET_NAME}%20{HOUSE_NUMBER}%2C%20{POSTAL_CODE}%20{CITY}

Replace the placeholders with the appropriate information. For Google Corporate in Brussels this would be:

  • {BUSINESS_NAME} add your company name, i.e. Google corporate
    • in every space you use %20
  • {STREET_NAME} add the streetname of your location, i.e. Etterbeeksesteenweg
  • {HOUSE_NUMBER} add your house number, i.e. 180
  • {POSTAL_CODE} add the postal code of your location, i.e. 1040
  • {CITY} add the city of your location, i.e Brussel

End result:

https://www.google.com/maps/search/?api=1&query=google%20corporate%2C%20etterbeeksesteenweg%20180%2C%201040%20Brussel

​

How does it work in Doorganiser? 

We receive a unique location ID via Google's API, which creates a URL like:

https://maps.google.com/maps?cid={Google_ID}

When you use our API, this information is provided for use on your website and other platforms.

​

Conclusion

A correct link to your Google Business profile ensures a better user experience, more interaction, and improved tracking. Check your website and update your links where necessary!