Not mentioning special days on your website
Many businesses forget to update their opening hours for special days like holidays, bridge days, or occasional Sunday openings.
If you are closed on uncommon holidays or open on special Sundays, make sure to mention these variations on your website.
This helps avoid confusion and frustration for your customers who may plan their visit based on outdated or incomplete information.
Avoid conflicting information
Having business hours listed prominently on your website is great, but if you mention closures or special hours elsewhere on the same page, it can create confusion. Make sure all mentions of your hours are consistent and up-to-date. This clarity helps build trust with your customers.
A dedicated page for special days
While having a dedicated page for special hours can be beneficial for SEO, it’s crucial to also include this information on your main shop detail page. Most visitors will look for business hours on your shop’s detail page.
Ensure customers can easily find whether you are open or closed today or tomorrow without having to navigate to another section or page.
Inconsistent hours on the web
Consistency is key. If your website lists different hours than your Google Business profile, customers won’t know which one to trust. In the best case, they’ll call to confirm, but in the worst case, they’ll go to a competitor. Always make sure your business hours are consistent across all digital channels.
Not validating hours on special days on Google Business Profile
Even if your hours remain the same on special days, it’s essential to validate them on your Google Business profile. Unconfirmed hours can lead to an orange warning for your customers instead of a green check, negatively impacting your Google ranking. Keeping in mind, Google is a foot traffic driver!
Oh, and Google sometimes add uncommon special days. Make sure you confirm or update these too!
