Why removing duplicate listings is important
Having two Google Business Profiles for the same business might initially seem like a strategy to increase visibility, but it can actually backfire for several reasons
Violation of Google’s guidelines
Google has strict rules against duplicate listings. Violating these guidelines can lead to penalties, including lower rankings in local search results or even the suspension of your profile.
Customer confusion
Duplicate listings can confuse customers. If they see two profiles with slightly different information, they might not know which one is accurate. This can damage your business's credibility and lead to a loss of potential customers.
Harm online reputation
Users may perceive duplicate listings as suspicious, which can negatively impact your online reputation. A single, well-maintained listing is far more effective at establishing trust and credibility.